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New methods to analyze online consumer behavior
Mihai ANDRONIE, Mariana IATAGAN

Last modified: 2017-11-16

Abstract


The concern of specialists for consumer comprehension has adapted to the trend of the evolution of the Internet and technology. The online consumer is more demanding, more informed, more numerous and more diverse. The online consumer constantly adapts himself to the flow of information he is bombarded with. At the same time, there is an increase in the number of brands and the diversification of the range of products and services offered. Increasing the complexity of the online business environment, online marketing research specialists have adopted new tools and methods to analyze online consumer behavior. In the battle to get to the consumer, companies have to take advantage of the benefits of modern marketing research techniques, such us visual marketing and neuro-marketing.

 


Keywords


consumer behavior, visual marketing, neuro-marketing

References


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