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Strategies in digital marketing
Robert DRAGOMIR, Mihai ANDRONIE

Last modified: 2017-11-27

Abstract


The present paper deals with digital marketing. The approach into discussion is the strategies met with the concept mentioned above. Within the actual socio-economic context, the electronic equipments offer on one hand new and innovative methods for products promoting and, on the other hand new challenges for the consumers. Thus, we analysed different and major types of strategies, which have a great impact on the digital marketing.

Keywords


social media, digital marketing strategies, Search Engine Marketing (SEM), Social Networks Marketing, Mobile Devices Marketing

References


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[17] Laurentia Avram, Management general, Ed. Fundatiei Romania de Maine, Bucuresti, 2012, p. 183.

[18] https://conceptie.ro/5-strategii-de-marketing-online-promovare-site/

 


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