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WEB-Marketing Strategy for SMEs
Luminita Pistol, Manuela Epure, Rocsana TONIS (BUCEA-MANEA)

Last modified: 2016-09-25

Abstract


Based on the current trend of WEB-marketing stategy the article presents  a Romanian SME case study.  During the case study are detailed all the steps taken by the SMEs in the process of assuring an online presence (development and establishment of the SME’s online portal). The literature review shows that without WEB-marketing techinques the company and its services remains unknown. The portal developement makes use of web 3.0 tools, such as bootstap technology, open source software and paradigm and cloud services - Qlik Sense business intelligence (BI). The BI interface offer wide capabilities of data extracting, manipulation and complex analyzes.


Keywords


e-marketing, pillars of internationalization strategy, SMEs

References


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