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The Attention Economy of Social Media: Networked Publics, the Performance of Self, and Digital Leisure
George LAZAROIU

Last modified: 2019-11-15

Abstract


Despite the relevance of the attention economy of social media, only limited research has been conducted on this topic. Using and replicating data from The Economist, GroupM, Ipsos, MIDiA Research, State of Inbound, and ZenithOptimedia, I performed analyses and made estimates regarding US companies’ top marketing challenges, hours spent online per day (excluding work), time spent on entertainment in the peak attention economy, and change in average minutes/difference in minutes of media consumption per day. The results of a study based on data gathered from 5,400 respondents provide support for my research model. Employing the structural equation modeling and using the probability sampling technique, I collected and inspected data via a self-administrated questionnaire.


Keywords


attention economy, social media, networked publics, digital leisure

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