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Methodology to measure the impact of Airbnb platform in the city of Thessaloniki, Greece: Preliminary results

Last modified: 2019-11-15


Tourism is a leading dynamic industry which significantly contributing to economy and provides a wide range of benefits to societies. Tourism along with ICT create a new picture of tourism industry introducing the sharing economy. Every aspect of the tourism industry should operate under carrying capacity framework. The scope of this paper is to determine the methodology of the negative impact that Airbnb phenomenon has in the city of Thessaloniki. More in detail, the paper starts from an analysis of the sharing economy model and its biggest online platform Airbnb. Then the paper, illustrates how sharing economy and Airbnb had a strong impact on the destination life cycle and its destination’s carrying capacity as well. Finally, a quantitative research presented on how Airbnb affects the social carrying capacity of Thessaloniki by making hard to find houses and the costs of renting are in high percentages. The results of the research are that the problem arises between the trust of Thessaloniki residents towards Airbnb. The use of social carrying capacity indicators is an urgent need to deal with the problem.


Sharing economy; Airbnb; Destination life cycle; Carrying capacity; Structural Model Equation; Sustainability


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