Presentations and Authors


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Track:
 

Panel 4 New Managerial Approach

Six Sigma – Modern Methodology used in Management
Rocsana TONIS (BUCEA-MANEA), Mariana IATAGAN, Irina Elena ANDRONIE, Oana POPESCU, Irina DIJMARESCU

Panel 5 Marketing

Service Quality Parameters of Greek Dynamic Pricing Platforms
Costas ASIMAKOPOULOS, Eugenia PAPAIOANNOU, Christos SARMANIOTIS, Maria PAVLIDOU, Paschalina HARIZANI, Aggeliki TZELEPI
Customer engagement in sports and its impact on brand strength and brand equity through social media
Dimitrios THEOCHARIS, Georgios TSEKOUROPOULOS, Eugenia PAPAIOANNIU
Consumer behaviour and factors affecting the selection of green private label products in Greek retail market
Georgios TSEKOUROPOULOS, Dimitrios THEOCHARIS, Christos SARMANIOTIS


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